View the video in full screen mode.
From the creator (Giovanni Bucci) of the video:
This video is about addictions, mainly to technology, but it’s open to various interpretations.
Years ago the idea behind technology was to give people more free time from work and give us a better life. So nowadays, with the possibility for the majority of people to have access to electronics and hi tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us everyday and it has suck us into it? But humans get addicted really easily to a lot of things in life and this video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting.
Subscribe
{ 3 comments… read them below or add one }
AWESOME! I love the way the girl morphed into something potentially scary and dark and started hurting the ‘user’, and then they had a big fight for control. I saw this as about addictions in general, not about technology specifically.
At least there is someone else who appreciates this video, thanks dave.
My pleasure. You put your time and work into this site, and you deserve some feedback at the least. And just BTW, I love those links to documentaries and to ‘training’ (like the drawing lessons) that you find, I just have to bookmark them for later and don’t want to make comments on the content until ‘later’ happens – which lately it doesn’t.